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Connecting the dots: how a unified customer view drives Vodafone’s growth and relevance
Автор: BIP xTech
Загружено: 2025-11-14
Просмотров: 11
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How do you personalize at the scale of 25 million customers?
Fastweb + Vodafone needed to turn massive data volumes into meaningful, personal experiences—while boosting conversions and optimizing media spend.
Jacopo Umidi, MarTech & Marketing Automation Lead at Fastweb+Vodafone, and Lorenzo Ricci, Italy Director at Tealium, explain how building unified customer profiles and enriching data across online and offline channels, they created smarter targeting strategies and more consistent communications.
The impact was immediate: richer customer experiences, higher satisfaction, and more efficient marketing.
When data connects, personalization scales.
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