Evolving the Boston Lager recipe is ‘like remastering a vinyl record,’ Samuel Adams founder explains

#beer #boston #youtube
This segment originally aired on March 9, 2023.
Samuel Adams Founder and Brewer Jim Koch joins Yahoo Finance Live to discuss the state of the consumer, capturing younger generations of beer drinkers, its flagship Boston Lager, evolving its brewing process, and the overall outlook for the company.
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