Why F1 Is Apple’s Final Test in Hollywood

F1: The Movie drops this weekend, and it might be the most important movie Apple has ever released. In this video, I break down why F1 could be Apple’s final shot at theatrical movies — and why they might quit Hollywood altogether if it flops.

The reported $300 million budget might sound wild, but thanks to tax incentives, sponsorships, and F1’s own contributions, it’s not as financially risky as it looks. The real problem? If it bombs, it damages Apple’s carefully curated reputation — and that’s something they actually care about.

I dig into Apple’s rocky theatrical history, the failure of Fly Me to the Moon, the pulled release of Wolfs, and why the Brad Pitt lead film directed by Joseph Kosinski needs to look massively successful and how hard that will be with a reported 300 million dollar budget. And even though F1: The Movie may profit, it still has a major uphill battle when it comes to Apple’s brand.

We’re talking movie math, brand obsession, and how the streaming wars are clashing with old-school Hollywood. If you're into entertainment industry breakdowns, Apple drama, or just want to understand why a movie with Brad Pitt in a race car could decide Apple’s future in film — you're in the right place.

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F1: The Movie hits theaters on June 27th, directed by Joseph Kosinski (Top Gun: Maverick) and stars Brad Pitt, Damson Idris, Javier Bardem, and Kerry Condon. F1 is produced by Apple Studios and Jerry Bruckheimer and distributed by Apple Original Films and Warner Bros.

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