Why Most MBA Goals Fail — And How to Write Ones Adcoms Trust 📱

Crafting a powerful MBA goals essay is one of the most important—and misunderstood—parts of your application. In this session, Ellin Lolis (Founder, Ellin Lolis Consulting) breaks down why most MBA goals fail and shows you how to write clear, credible, and connected goals that make sense to the admissions committee.

You’ll learn:
What makes a good MBA goal (clarity, credibility, connection)
How your past → present → future story should flow
How to avoid the 3 biggest mistakes applicants make
How to explain “Why MBA” and “Why this school” with authenticity
Real examples of strong goals from successful applicants

Whether you're applying to Harvard, Stanford GSB, Wharton, Chicago Booth, MIT Sloan, Kellogg, Columbia, INSEAD, LBS or any other top MBA program, this framework will help you make your ambitions believable—and compelling.

If you struggle to articulate your career goals, are unsure how to tie your past experience with your future aspirations, or worry that your goals sound generic, this video will show you exactly how to fix it.

Need Help with your Essays, Schedule a Free Consultation with Ellin https://ellinlolis.com/

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