How to be Chosen, Not Just Seen: SEO, AI and the New Buyer Journey
Автор: TransPerfect Digital
Загружено: 2025-12-10
Просмотров: 49
Julie Franck, Senior Global Digital Strategist at TransPerfect Digital, discusses the evolution of SEO and how to incorporate AI into your strategy. She emphasizes the importance of focusing on the user and adapting to the new reality of the buyer journey in an AI era.
00:00 – What is your role at TransPerfect Digital?
00:10 – In today’s age, everyone is hyping up AI and generative answers. Is SEO dead?
01:10 – What do brands need to do in order to succeed across all search landscapes, both traditional and AI?
01:55 – What metrics and KPIs are important in the AI era?
03:04 – What are the biggest mistakes you see people making when trying to optimize for AI?
04:02 – How can brands ensure they are chosen by users, not just seen?
05:13 – What are your final takeaways for SEO and AIO?
Want to discuss how to optimize your content in this new era? Get in touch here: https://www.transperfectdigital.com/c...
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