Actividad 10.- Presentación Final del Proyecto: Gestión Estratégica para los Activos Intangibles
Автор: Francisco Ochoa
Загружено: 2026-01-10
Просмотров: 28
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Edvinsson, L., & Malone, M. S. (1997). Intellectual capital: Realizing your company’s true value by finding its hidden brainpower. Harper Business.
Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17(S2), 109–122.
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