Why Your Corporate Strategy Must Orchestrate the Rest of the Organization

Christina Dieckmeyer, Director of Marketing at SBI, moderates a discussion on corporate strategy between Mike Drapeau, Partner at SBI, and Kevin Avery, Senior Consultant at SBI. http://bit.ly/GoSBI.

0:43 Introduction of the topic of the show, corporate strategy.
01:17 SBI Partner, Mike Drapeau, and SBI Consultant, Kevin Avery give opinions on your overall business strategy and why it starts with mission, vision and values.
02:40 The difference between a good vs. a bad corporate strategy
05:30 How and why the corporate strategy must orchestrate the rest of the functional strategies.
10:45 Analyzing the competitive environment, and competitive advantages for your organization to define how your organization will win.
14:10 How to make the right investments, and allocate resources effectively.
15:28 Why a good corporate strategy means the budget is just a way to keep score, to ensure your investments are supporting the organizations overall business growth strategies.
20:20 Show wrap up

SBI Insider Video Podcast Summary:

This week on SBI Insider: Video Podcast, we discuss why your corporate strategy must set the direction for the rest of the organization.

In our first segment, we define what a good corporate strategy looks like. We’ll explain how and why it must orchestrate the rest of the functional strategies.

In the next segment, we’ll look to the competition. We’ll explain why you must determine where your competitive advantage lies, and how you must compete.

We’ll wrap up the show by explaining why your budget must line up with your business objectives, and explain why the company’s mission, vision and values are critical to success.

Ready to Make Your Number?

We like to keep it simple here at SBI. If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth methodology, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/conta... .