The Importance of Reporting
Автор: SearchLab Digital
Загружено: 2025-10-22
Просмотров: 33
AI search is transforming SEO reporting forever. Learn how to adapt your analytics strategy with Dana DiTomaso, founder of KP Playbook and 25-year SEO veteran, as she breaks down what metrics actually matter in 2025.
What You'll Learn:
Why traditional traffic metrics no longer tell the full story
The "Effectiveness Metric" framework for modern SEO reporting
How to track AI Overview and featured snippet traffic in GA4
Why attribution is broken and what to measure instead
The "Great Decoupling" in Google Search Console explained
Bounce rate vs engagement rate: what you need to know
How to track conversions that don't convert in GA4
Why branded search is MORE valuable in the AI search era
Advanced GA4 audience segmentation strategies
Mobile-first analytics considerations
Dana's recommendations:
TacoFino
Bronzie's Place
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