IMS Museum’s $60M Makeover, Motorsports Careers for Kids, and the Penske Legacy

In this special episode of Inside INdiana Business with Gerry Dick, we take you inside the newly reimagined Indianapolis Motor Speedway Museum, which has just completed a $60.5 million renovation—and the results are nothing short of historic.

From race cars to rocket science, the museum now blends tradition with innovation, creating an immersive, interactive experience that tells the story of the Indy 500 like never before. And with more than 250,000 visitors expected annually, it’s on pace to become one of Indiana’s most iconic year-round destinations.

Plus:

The museum’s new “Starting Line Experience” offers a 360° audio-visual journey into what it’s like to be trackside on race day.

Education gets the green flag: A new Innovation Lab and hands-on exhibits are inspiring students to pursue careers in motorsports, engineering, and manufacturing.

Accessibility upgrades: The renovated museum features ADA-compliant ramps, elevators, and a wheelchair-accessible racing simulator, ensuring all guests feel welcome.

The Penske Gallery honors the legacy of Roger Penske and his 20 Indy 500 wins with legendary cars, engines, rings, and one-of-a-kind memorabilia.

Also in this episode:

Indiana’s talent pipeline: Ivy Tech reports 82,000 Hoosiers gain new credentials each year—meeting the demands of healthcare, advanced manufacturing, and logistics.

Bloomington-based Singota Solutions expands in Switzerland, growing Indiana’s life sciences footprint abroad.

Drone-powered agriculture: Indiana’s first licensed aerial spraying contractor is revolutionizing how Hoosier farmers care for their crops.

Sprint car spotlight: Small-town Indiana tracks like Kokomo Speedway are featured in this year’s Business at the Brickyard coverage, highlighting racing’s grassroots.

Whether it’s on the track, in the classroom, or across the globe, Indiana is racing ahead. Join us all May long as we continue Business at the Brickyard—bringing you stories of innovation, community, and legacy from the Racing Capital of the World.

00:00 – Introduction from the Indianapolis Motor Speedway
01:06 – IMS Museum Reopens After $60.5M Renovation
03:52 – Joe Hale on Reimagining the IMS Museum
06:41 – Immersive Exhibits: The Starting Line Experience
08:18 – New Focus on Education and STEAM Careers
10:45 – Inside the Innovation Lab: Hands-On Learning for Kids
13:02 – Accessibility Upgrades for All Racing Fans
14:50 – How the Museum Fits Into Indy’s Museum Landscape
16:12 – The Penske Gallery: Celebrating 20 Indy 500 Wins
18:48 – Honoring Roger Penske’s Legacy at IMS
21:25 – Business Headlines: Ivy Tech Skills Report, Ag Drones, K1 Kart Track
23:51 – Bloomington Pharma Company Expands in Europe
25:15 – Wrapping Up at the IMS Museum – Race Day Preview