B2B Marketing Funnel Dead Zone: Kerry Cunningham from 6Sense

Stuck in the B2B marketing funnel dead zone? In this episode—New Research: AI & B2B Deadzone—we unpack the 95:5 rule, why only 5% of buyers are in-market now, and how AI is widening the gap between lead-gen tactics and real demand. Learn how to escape the dead zone with memory-building brand plays, problem-led content, and always-on demand creation that nurtures the 95% future buyers—so when they’re ready, they choose you. Perfect for demand gen, growth, and revenue leaders aiming to balance short-term pipeline with long-term brand.