Whitening Your Beard: I Tried Joico's Color Balance Purple Shampoo And Here's What Happened

Whitening Your Beard:

Joico Color Balance Purple Shampoo

‘Promises mmediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.’

Purple shampoo is commonly used to enhance and maintain the vibrancy of grey or silver hair. The reason behind this lies in color theory and the principles of the color wheel. Grey or silver hair often develops yellow or brassy undertones over time. Various factors, including exposure to environmental elements, minerals in water, and the natural oxidation of the hair, can cause this.
Purple shampoo works by incorporating violet or purple pigments into the formula. These pigments are the opposite of yellow on the color wheel; therefore, they neutralize yellow or brassy tones in the hair. The purple color helps to counteract the unwanted warm hues, leaving the hair looking cooler and silverier.
Here's how it generally works:
1. Color Neutralization: Purple is the opposite of yellow on the color wheel, so when purple shampoo is applied to hair with yellow undertones, it neutralizes the yellow, balancing the color.
2. Prevention of Brassiness: Grey or silver hair is prone to developing brassiness, an unwanted warm or yellowish tint. Regular use of purple shampoo helps prevent or reduce this brassiness.
3. Maintenance: Purple shampoo is often used as part of a maintenance routine for grey hair. It can be used weekly to keep the color fresh and vibrant.