The Untold Story of XERO SHOES with CEO Steven Sashen | Inside the Sole Ep 2

MY TRAINING SHOE SITE: https://thatfitfriend.com/
SHOP XERO SHOES: https://xeroshoes.com/go/thatfitfriend/

In this episode of "Inside the Sole", I had the opportunity to sit down with Xero Shoes' Co-Founder and CEO Steven Sashen.

We talking everything Xero Shoes including how the company was founded and the importance of understanding the biomechanics of footwear. If you're a shoe nerd or love barefoot shoes, then I think you'll really enjoy this interview and episode of Inside the Sole.

Below, I've timestamped all the big points that is discussed in the interview with Xero Shoes Co-Founder and CEO Steven Sashen.

0:00 Steven Sashen Intro
0:32 When was Xero Shoes founded?
0:57 What sparked Xero Shoes momentum?
2:53 Evolution of Xero Shoes and Footwear
3:55 The Consistency of Xero Shoes
5:31 Xero Shoes "Aha" Moment
7:48 Xero Shoes Shark Tank "Experience"
15:48 Evolution of Minimalist Shoes
18:25 Barefoot Shoe Resistance
21:49 Social Media and Shoe Narratives
23:35 Steven's Thoughts On Weightlifting Shoes
27:23 Why Biomechanics Are Always Important to Consider
28:00 Xero Shoes Weightlifting Shoe?
30:15 How Expensive Starting a Shoe Company Is
31:15 Future Plans for Xero Shoes

As someone who is getting more and more into barefoot shoes and exploring deeper into footwear, this video was an absolute blast to film and create.

I think it's important as a shoe reviewer to continue to learn more about the trade and art of creating shoes to help paint the bigger picture when I'm testing models.

If you enjoyed this interview, let me know in the comments below. I have a few more ideas in-store for Inside the Sole over the next few months.

And a major thank you to Xero Shoes and Steven Sashen for putting up with me for a couple of hours!

#xeroshoes #barefootshoes #minimalistshoes

----

Disclaimer: If you use the link above to purchase any shoes from Xero Shoes, then I may receive a small commission on the sale. Commissions made through shoe content help me to produce more content and purchase models for reviews!