Cold Calls Made Fun: Will's Record-Breaking Secret

In this episode of the SDR Game, dive into the controversial world of cold calls made fun! Discover how William Falkenborg, a top-performing SDR at HG Insights, obliterated records with his mind-blowing 403% quota attainment, booking 77 outbound meetings. How did he do it? By mastering cold emails, cold calling, and sales development techniques that defy conventional wisdom. You'll learn:

Will's innovative structure for dominating cold calls in tech sales.
Strategies to engage prospects and inject fun into every call.
How to wield analogies like a pro to crush objections and close deals.

But wait, there's more! His eye-popping results continue with a September forecast of 530% quota attainment from 80 meetings. With an average of 160 dials a day, Will's relentless approach is shaking up the sales game. Want to become a sales legend too? Connect with Will on LinkedIn and subscribe to the SDR Game newsletter for more groundbreaking sales tips. Get ready to change the way you think about cold calling forever!

Connect with Will on LinkedIn: ⁠⁠⁠⁠  / william-falkenborg-73617910a  
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📬 For more prospecting and sales development tips, join 3,456 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠  / elriclegloire⁠  

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CHAPTERS:
00:00 - Intro
01:05 - Strategy Pivot After Ban
03:29 - Leveraging Strengths in Sales
06:22 - Insights from Gong
07:53 - Cold Call Structure Techniques
11:19 - Effective Research Strategies
17:12 - Organizing Research Information
18:05 - Using Analogies for Objections
23:55 - Fun in Cold Calling
25:54 - Setting Call Limits
26:53 - Ensuring Call Quality Without Burnout
30:24 - Improving Call Tonality
31:34 - Continuous Improvement in SDR
34:00 - Overcoming Impostor Syndrome
36:38 - Top Tips for Cold Calling Success
37:40 - Outro