How to write cold emails that get responses (A 45.8% reply rate)

Unlock the secrets to boosting your cold email reply rate with insights from Mike Wander, an Account Executive at Lavender and founder of the "3-Min Sales School." In this episode, you'll learn:

How Mike's unique email strategies achieved 87 meetings in just 90 days.
Essential pre-emailing steps to ensure your list is tailored and targeted.
The mindset shifts necessary for crafting engaging emails.
A proven framework to personalize emails and stand out in a crowded inbox.

Mike's impressive metrics—65.3% open rate and 45.8% reply rate—speak volumes. Discover key techniques for effective sales development and SDR strategies that will transform your approach to cold calling. For more sales tips, connect with Mike Wander on LinkedIn and subscribe to the SDR Game newsletter. Elevate your sales game and outperform the industry average with these expert insights.

Connect with Mike:   / mikewander  

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📬 For more prospecting and sales development tips, join 3,011 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠  / elriclegloire⁠  

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Chapters:

0:00 - The average email sales writer
01:02 - Mike's Success: 87 Accounts in 90 Days
02:46 - List Segmentation Strategies
05:24 - Creating a Point of View for Outreach
11:16 - Understanding a Point of View
13:35 - Research Techniques for Cold Emails
19:04 - Crafting Effective Subject Lines
21:18 - Connecting Observations to Insights
23:38 - Developing a Unique Point of View
27:25 - Effective Follow-Up Strategies
29:14 - Top Tip for SDRs
30:13 - Common Cold Email Mistakes and Solutions