Filters OFF Ep09: Vikram Singh on Brand Safety & ROI | mFilterIt |

Welcome to EP09 of Filters OFF!
This time, we sit down with Vikram Singh, Head of Digital Marketing at ITC Hotels, for a refreshing conversation on balancing performance with responsibility.

✅ Brand Safety – Why it’s more important than ever in an evolving digital ecosystem
✅ ROI ≠ Everything – Metrics like CTR, targeting accuracy, and site traffic still matter
✅ Ad Fraud – “We react only when it breaks. But early protection saves much more.”
✅ Explain Like I’m 5 – Contextual targeting explained using Messi & football ⚽
✅ Final POV – Be ethical. Don’t follow the herd. Make media choices that fit your brand—not the hype.

🎙 Hosted by Bharath Kumar B
🎥 Shot at AdTech Delhi 2025

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