The 3 Emotional Triggers Behind Every Purchase

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Emotion drives buying decisions more than logic—and in this video, I show you exactly how to use it. You’ll learn the three core emotions behind most consumer behavior, backed by psychology and brand strategy best practices. I’ll show you how to apply these insights to create messaging that connects and converts. If you're working in marketing, branding, or content strategy, this gives you the emotional tools to move your audience to action.

► ABOUT ME
I’m Sam White, founder of Guidance Grove. I help Product Marketing leaders at high-growth companies de-risk their biggest bets, new campaigns, product launches, and strategic pivots, by delivering research that’s not just insightful, but actionable. When you're on the edge of launching something big, I give you the clarity, audience insights, and decision-making confidence to know it will land. My work is grounded, fast-moving, and laser-focused on helping you align with what your market truly wants and is ready to pay for.

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► TIMESTAMPS
00:00 Intro
00:40 Trigger 1: Urgency
03:32 Trigger 2: Social Proof
06:29 Trigger 3: Identity Fit
09:18 Outro