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Fireside Chat: Navigating AI, Zero-Click Search, and the New Marketing Reality
Автор: ROI·DNA
Загружено: 2025-11-25
Просмотров: 6
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The rules of B2B marketing are changing fast. AI is reshaping how buyers research, signals are disappearing, budgets are tightening, and teams are under pressure to do more with less.
In this fireside chat, Kim Johnston (former VP Revenue Marketing, Flexential) and Surj Gish (Managing Director, ROI·DNA) break down the new reality for B2B marketers — including:
How AI is changing buyer behavior
What data you can still trust
Where top teams are focusing for 2025–2026
How to build momentum when the funnel feels unpredictable
If you’re leading a marketing, revenue, or growth team, this conversation is a must-watch.
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