My Candle Pricing Strategy (Real Talk: What Actually Makes Me Money)

✨ Let’s talk numbers — without getting too nerdy.

In today’s video, I’m sharing the pricing strategy I use to run my candle business sustainably and profitably. Spoiler: I don’t use the typical “double your cost for wholesale, triple it for retail” method — and I’ll explain why.

Instead, I start by pricing for retail first, and build in margin based on the full product lineup — high-margin items help cover the lower ones. I’m walking you through my approach, including how I aim for an 85% margin, how I factor in overhead, and why this method works for me — even though it requires a bit of math and some sales prediction magic. 🧮✨

Whether you're just starting your candle biz or looking to tweak your numbers, I hope this gives you some helpful insight and real-world perspective. I’m not a pricing expert — just a maker sharing what’s worked (and not worked) for me.

🕯️ If this helped you out, leave a comment and let me know what other business-y topics you’d like me to cover!

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✨ Topics Covered:
00:00 – Intro
01:16 – Why I don’t use traditional x2/x4 pricing
02:43 – How I price retail first
03:42 – Balancing high and low margin products
05:16 – My actual margin goals (and what I land at)
07:09 – The math behind margin balancing
09:20 – Final thoughts + what works for you

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🕯️ Want to see more behind-the-scenes content about running a candle business?
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Thanks for being here — and as always, #StayLit 🔥
– Ashley | Mrs. Frizz & Co.

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