How

Welcome back to The Franchise Growth Show — the podcast where founders, investors, and future owners learn how to build businesses with real value and scalable systems, not just revenue.

In this episode, I sit down with Eric Martin of @LawnDoctorchannel
to break down what it really takes to scale a high‑margin home services brand. We go deep on the recurring revenue model, the franchise strategy that drives consistency without storefronts, and the marketing and operational levers that fuel success across 600+ territories.

🔥 Topics We Cover in This Episode:
• What lawn care actually is — and where the real revenue lives
• Driving 83% gross margins through operational excellence
• The role of proprietary tech like Turf Tamer
• What type of franchisee thrives in this model
• Marketing systems that beat seasonality and cash flow cliffs
• How national lead gen and call centers level the playing field
• Culture, consistency, and building exit value
• What’s next for Lawn Doctor and Happinest Brands

Whether you’re exploring entrepreneurship, evaluating a franchise investment, or building a service business with an exit in mind, this episode is packed with actionable insights.

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📌 Featured Guest & Brands:

🌐 Lawn Doctor Franchise — https://lawndoctorfranchise.com/
📺 Lawn Doctor YouTube —    / lawndoctor  
📘 Lawn Doctor Facebook Group —   / ld.franchise.group  
📸 Lawn Doctor Instagram — https://www.instagram.com/lawndoctori...
🎵 Lawn Doctor TikTok — https://www.tiktok.com/discover/the‑l...

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