How the Boston Consulting Group (BCG) Growth-Share Matrix Works
Автор: Alanis Business Academy
Загружено: 2013-03-07
Просмотров: 261430
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Developed by the Boston Consulting Group in the early 1970s, the BCG Matrix is a tool used to assist firms in determining how to allocate their resources in relation to product lines. Although the BCG matrix was designed to be used with products lines, it has applications for a variety of other settings.
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