EPNow: Secrets to Building a Standout User Conference
Автор: Event Professionals Network Podcast
Загружено: 2025-10-08
Просмотров: 7
Speaker: Bethany Murphy, 6sense
User conferences are among the most powerful tools for building community, brand loyalty, and measurable business impact — but they take strategy, creativity, and precision to pull off. In this session, Bethany Murphy shares proven frameworks for planning, budgeting, and executing high-ROI user conferences that inspire both attendees and executives alike.
You’ll learn how to:
• Balance creativity and structure through strategic planning and stakeholder alignment
• Design memorable experiences that go beyond content to create real connection
• Manage budgets with accuracy and transparency — from revenue forecasting to contingency planning
• Prove ROI and secure buy-in with metrics that matter to your business
• Use data-driven insights to continuously evolve and optimize future events
Whether you’re planning your first user conference or scaling an established program, this session offers actionable insights to make your next event unforgettable — and undeniably effective.
Watch now to learn how to turn your user conference into a growth engine for your organization.
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