EPNow: Trendsetters Panel: The Future of Trade Show Activations
Автор: Event Professionals Network Podcast
Загружено: 2025-09-30
Просмотров: 6
Speakers: Bjarne Blixt with Fern, Drew Pulliam with Pinnacle Branding & Summit 3PL, Jude Wellington with ITMP
Moderator: Lisa Gregory with Gregory Event Services
Trade shows are shifting from endless rows of booths to immersive, experience-first environments. In this Event Professionals NOW panel, industry leaders share what’s working now—and what’s next—when it comes to creating activations that deliver ROI and stand out in crowded halls.
🔑 Key takeaways:
Experience-first floors: replace static rows with interactive spaces, LED walls, and “events within the event.”
Quality over quantity in swag: prioritize useful, high-quality items; save costs with regional sourcing.
Smarter spend: co-branded activations and thoughtful floor strategy make budgets go further.
Logistics matter: watch material handling costs, share event calendars early, and plan booth placement near activations or bars.
This panel highlights how creativity, community, and strategy can transform the trade show experience into something memorable and measurable.
📺 Watch now to hear where trade show activations are headed next.
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