Building data driven outbound strategies with Harinie Sekaran
Загружено: 2025-12-09
Просмотров: 313
From how sales has evolved over the years to why most teams still struggle with ICP, CRM hygiene, and stakeholder-specific messaging, this episode with Harinie Sekaran into what truly drives modern outbound success. We also unpack intent signals, geography-specific buying behavior, and how SDRs should be trained to think—not just follow scripts. If you're a founder, sales leader, SDR, or marketer looking to sharpen your GTM motion and sales execution in 2025, this episode is for you.
Timecodes
00:00 – Intro
04:27 – Building Ladle
05:11 – How Sales Has Changed: Then vs Now
08:13 – Who Should Make Sales Decisions? SDRs vs Managers vs Founders
12:20 – GTM Fundamentals: Segment, Positioning, Geography & Messaging
13:05 – Segment-Specific Sales & the “We Can Sell to Anyone” Trap
16:01 – Geography-Specific Buying Behaviour
18:32 – Selling to Different Departments & Stakeholders
22:01 – Data, CRM Reality & ICP Confusion
22:01 – Broken Relationship with CRM & Data
24:28 – ICP Mismatch & Intuitive Selling
25:50 – Too Little vs Too Much Data
28:16 – Selling in the Wrong Geography
29:39 – Intent Signals, SDR Focus & Training SDRs to Think
29:39 – Why Waiting for Intent Signals Is Not
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