Scaling from $100K ARR to $2.500.000 ARR - Sales Playbook from Faris Sehovic, Sales Director

What are the exact strategies and mindset that can help you scale your revenue from $100K to $2.5M ARR?

In this episode of Leaders of Growth, Milan Savov sits down with Faris Sehovic, an experienced Sales Director with over eight years of international business development experience across Europe and Asia.

Faris shares the exact mindset and systems that helped him scale Annual Recurring Revenue (ARR) from $100K to $2.5M, breaking down not just the sales tactics, but the leadership principles behind sustainable growth in B2B SaaS.

🔍 What You Will Learn
1. Building a Sales Playbook That Actually Scales
2. Adapting to Global Markets and Cultural Nuance
3. From Individual Contributor to Strategic Leader
4. Data, Feedback, and Continuous Optimization
5. Merging Sales and Culture for Long-Term Success

🎙 About Faris Sehovic:
Faris Sehovic is an International Business Development and Sales professional with over 8 years of experience across Estonia, Malaysia, Singapore, Vietnam, Myanmar, Bangladesh, and Bosnia & Herzegovina.
He has led global sales strategy as Sales Director at CultureAmp and Orgnostic, where he managed enterprise clients (1000+ employees) across Europe and the US and was part of Orgnostic’s acquisition by CultureAmp.

In this episode, Faris breaks down his Sales Playbook... the exact strategies and mindset that helped scale revenue from $100K ARR to $2.5M ARR 🚀

⏱️ Timestamps
00:00 - Intro
01:02 - Who is Faris Sehovic? His background and international experience
03:18 - From startups to leading global sales teams
05:40 - How Faris joined Orgnostic and scaled to $2.5M ARR
08:27 - Building a repeatable sales system for enterprise clients
11:45 - Common mistakes SaaS founders make in sales
14:10 - The mindset difference between $100K and $1M ARR
16:32 - How to build a winning sales team and culture
19:04 - Strategies for breaking into US and EU enterprise markets
22:28 - How Orgnostic’s acquisition by CultureAmp happened
25:15 - The key lessons from leading international sales operations
28:43 - Faris’s advice for B2B founders scaling their sales function
31:57 - Rapid-fire questions: habits, mentors, and mindset
33:40 - Outro and key takeaways

🔗 Connect with Milan and SmartClick:
👉 Milan's LinkedIn:   / savovmilan  
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👉 Milan's TikTok:   / milan_savov  
👉 Get 1:1 with Milan: https://www.milansavov.com

👉 SmartClick's LinkedIn:   / smartclickagency  
👉 SmartClick's Instagram:   / smartclick.mk  
👉 SmartClick's Facebook:   / smartclickwebagency  
👉 SmartClick's Website: https://www.smartclick.agency

🔗 Connect with Faris Sehovic:
👉 LinkedIn:   / farissehovic  

🎙 Leaders of Growth is a podcast hosted by Milan Savov and powered by SmartClick, featuring raw and actionable conversations with top SaaS founders, CMOs, operators, and growth leaders. Subscribe for more weekly conversations with leaders who walk the talk.

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