The Future of Programmatic Advertising & Data-Driven Marketing | Daniel Godoy, Microsoft
Автор: DataDemand
Загружено: 2024-10-21
Просмотров: 111
In this episode of Martech360's podcast, Nick from Data Demand sits down with Daniel Godoy, Microsoft's Global Head of Programmatic Evangelism, to explore the future of marketing technology. With over 15 years of experience at leading brands like PepsiCo and Google, Daniel provides deep insights into the evolving landscape of digital marketing, programmatic advertising, and data-driven strategies.
Topics Covered:
How CMOs can optimize cross-channel attribution using programmatic solutions
The importance of balancing personalization and privacy in digital marketing
The future of programmatic targeting in a cookie-less world
Leveraging AI, first-party, and contextual data to drive meaningful customer engagements
Whether you're a marketing leader or just passionate about the intersection of technology and marketing, this episode is a must-watch!
Learn how industry leaders are shaping the future of marketing in a rapidly changing digital ecosystem.
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