Episode 06: A Day in the Life of a CFO

CFOs are some of the most difficult buyers to engage. They care about financial impact, risk, efficiency, and ROI, not buzzwords or vague promises. Yet most sales messages completely miss what actually matters to them.

In this episode of Mafalda’s podcast, she sits down with a Chief Financial Officer (CFO) to understand how finance leaders really think when evaluating vendors and investments.

🎙️ In this episode, you’ll learn:
What a CFO’s day-to-day really looks like
Their top financial priorities and KPIs
The biggest challenges finance leaders face
How CFOs evaluate cost, risk, and ROI
What makes a sales message credible and worth their time

📧 Bonus: The episode ends with a real prospecting email written specifically for a CFO, showing how to approach finance leaders with clarity, relevance, and financial logic.

If you sell to finance leadership and want to:
✔️ Speak the language of ROI and impact
✔️ Build trust with CFOs
✔️ Improve your executive-level sales conversations
✔️ Book more meetings with financial decision-makers

🔔 Subscribe for more buyer persona deep dives
💬 Share your biggest challenge selling to CFOs
📈 Send this to anyone selling to finance leaders

Disclaimer
This podcast episode is shared exclusively as part of my personal portfolio and for educational and informational purposes only.
I am not representing or affiliated with any company or brand shown or mentioned in the content.
This content is not monetized, and no revenue is generated from this upload. The views and opinions expressed are solely those of the speakers and are shared in good faith.