Revenue-Oriented Marketing | Marketing In The Now ft. Fernando Gonzalez Aguirre
Автор: Nowspeed Marketing
Загружено: 2025-12-17
Просмотров: 76
In this episode of "Marketing in the Now," host David Reske sits down with Fernando Gonzalez Aguirre, CEO and Founder of Structured Rebellion, to explore the shift toward revenue-oriented marketing. With over 20 years of experience scaling B2B tech and SaaS companies, Fernando discusses why marketing should be treated as a revenue driver rather than a cost center. The conversation delves into the dangers of relying on vanity metrics, the necessity of aligning sales and marketing incentives, and the strategic importance of balancing short-term outbound tactics with long-term, high-value systems like SEO and content authority. Fernando also shares a cautionary tale about how failing to look at granular data during a scale-up can accidentally shrink your most profitable pipeline.
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
