Gen Z and the CPA Shortage: Why Young Talent is the Solution with Paul Peterson, Wiss & Company, LLP

In this episode of CFO Weekly, Paul Peterson, Managing Partner at Wiss and Company LLP, joins Megan Weis to explore how Gen Z represents the solution to the CPA shortage rather than being part of the problem. Paul Peterson brings over 30 years of experience in public accounting and has been leading Wiss and Company LLP's strategic evolution for more than a decade.

With his extensive background in developing talent and fostering innovation in accounting firms, Paul shares insights on how the profession can adapt to attract and retain the next generation of CPAs. Currently serving as Managing Partner at Wiss and Company LLP, Paul oversees the firm's long-term strategy and has successfully implemented programs that embrace Gen Z's strengths while addressing industry challenges.

What You'll Learn:
➡️ Why Gen Z's characteristics make them ideal for the modern accounting profession
➡️ How to adapt training and development models for the next generation
➡️ The role of technology integration in attracting Gen Z talent
➡️ Strategies for creating meaningful work experiences that resonate with younger professionals
➡️ How to leverage Gen Z's adaptability to drive innovation in accounting firms

Learn more about Paul:
➡️ Paul Peterson on LinkedIn:   / ppeterson1  
➡️ Wiss and Company LLP Website: https://wiss.com/

Episode resources:
👉 Personiv's Website: https://www.personiv.com/
👉 Personiv on LinkedIn:   / personiv  
👉 Personiv on Facebook:   / personiv  
👉 Personiv on Twitter:   / personiv  

Catch the full episode on your favorite podcast platform. 🎧
Apple: https://apple.co/44LqFbG
Spotify: https://bit.ly/3GErTMB

Chapters:
[00:00] Intro: Gen Z and the Future of Accounting
[02:09] Paul's Journey: From Career Security to Industry Leadership
[04:54] Evolution of the Accounting Profession Over 30 Years
[10:35] Why Gen Z is the Solution to the CPA Shortage
[15:17] Making Accounting More Accessible Through Early Engagement
[17:30] Embracing Technology: How Gen Z Drives Innovation
[20:38] Building a Culture of Growth Through Mentorship
[24:08] Creating Purpose-Driven Work for Gen Z
[26:52] Innovative Strategies for Attracting Young Talent
[30:09] Gen Z's Role in Transforming Advisory Services
[31:59] Final Thoughts: The Future of Accounting Careers