Your Business Reviews Suck (And Your Customers Know It)

Tired of quarterly business reviews that feel more like a chore than a value-add? You're not alone. This episode dives deep into why most QBRs are broken—and what to do about it—with expert guest James Ward from Clientshare.

🔖 CHAPTERS
(00:00) Introduction
(01:21) 88% of Buyers See No Value in QBRs
(01:49) Why Clients Avoid Your Reviews
(03:17) The Real Cost of a QBR
(03:50) Poor Reviews Hurt Business Outcomes
(06:00) The 4 Stages of QBR Evolution
(08:40) Why Your Deck is Too Long
(10:55) Clients Want Recommendations
(11:55) Start with Why, Not What
(13:04) The Deck Test: Will They Notice?
(14:45) Less Is More—Always

💡 KEY INSIGHTS
— 88% of buyers say QBRs lack value and innovation
— QBRs have become bloated, ineffective "tick-box" exercises
— Insight, not just data, is what clients crave today
— Poor reviews hurt both supplier and client outcomes
— Less is more: streamline and focus to get real impact

✅ ACTION STEPS:
— Start your QBR with your client's strategic goals—not data
— Cut the fluff: remove low-value slides and streamline content
— Link data to clear insights and recommended actions
— Use consistent templates and tools to save time
— Make your QBR a conversation, not a presentation

⚠️ COMMON PITFALLS:
— Overloading clients with 60+ slide decks of raw data
— Failing to offer insight or strategic recommendations
— Using outdated formats and manual PowerPoint reports
— Spending 9+ days prepping for a one-hour meeting
— Ignoring buyer frustrations with poor-quality materials


🎧 Ready to dive in? Listen now!
📝 Show notes available at ⁠https://tkcpodcast.com/056⁠
🔗 Download the QBR Delusion Whitepaper from Clientshare https://www.myclientshare.com/qbr-res...
🤝 Connect with James Ward on LinkedIn   / wardjamesj  


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