GoHighLevel Facebook Integration Tutorial | Lead Forms, Mapping & Automated Follow-Ups

Complete tutorial on integrating Facebook Lead Forms with GoHighLevel including form creation, field mapping, and automated follow-up workflows. Eliminate manual data entry and set up instant lead response.

WHAT YOU'LL LEARN:
Creating Facebook instant forms
Integrating Facebook page with GoHighLevel
Mapping form fields to GHL custom fields
Testing with Facebook Lead Testing Tool
Building automated follow-up workflows
Email and SMS sequences
Staff notification systems

TIMESTAMPS:
0:00 - Introduction
1:00 - Why Integrate Facebook + GHL
3:06 - Creating Facebook Instant Form
5:22 - Trust Signals & Incentives
8:09 - GHL Integration Setup
9:35 - Creating Custom Fields
11:12 - Follow-Up Workflow
13:01 - Testing Your Setup
15:32 - Staff Notifications
18:02 - Lead Follow-Up Sequence
26:39 - Positive/Negative Intent
27:21 - Closing

WHY INTEGRATE FACEBOOK WITH GOHIGHLEVEL?

Benefits:
✓ Eliminates manual data entry
✓ Instant automated follow-ups
✓ Lead scoring capabilities
✓ Pipeline automation
✓ Staff notification systems
✓ No dependency on team for initial contact

Before Integration (2013-2015):
Go to Facebook Lead Center
Download Excel sheet
Manually input to CRM
Use Zapier for automation
Delayed response times

After GoHighLevel Integration:
Leads auto-imported instantly
Immediate follow-up triggered
Pipeline stages updated automatically
Staff notified in real-time
Zero manual work

WHAT WE BUILD:

Complete Facebook Lead Automation System:

FACEBOOK FORM SETUP:
Form name: "New Year Offer"
Intent: Higher intent
Trust signals: 10+ years, locally owned, 24/7
Incentive: Free assessment (limited time)
Fields: Email, full name, phone
Custom question: "When last repaired?" (qualifying)
Privacy policy link
Thank you page with website link

GOHIGHLEVEL INTEGRATION:
1. Settings - Integrations
2. Connect Facebook page
3. Select page (no ad account needed for lead forms)
4. Form appears automatically
5. Create custom field for questions
6. Map all form fields to GHL fields

CUSTOM FIELD CREATION:
Field type: Radio select
Field name: "When was last repair?"
Options: Year ago, Two years ago
Group: Contact
Maps to Facebook form question

TESTING (CRITICAL STEP):
Use Facebook Lead Testing Tool:
1. Select page name
2. Choose lead retrieval product
3. Select form name
4. Preview and submit test
5. Track status
6. Verify in GHL contacts
7. Confirm trigger working before building workflow

AUTOMATED WORKFLOW:

Trigger: Facebook Lead Form Submitted
Page: Your Facebook page
Form: New Year Offer form

Immediate Actions:
1. Create opportunity in pipeline
2. Assign to team member
3. Send internal notification to staff
4. Send email to lead: "Thanks for claiming free assessment"
5. Ask: "What's good time to visit?"
6. Send SMS with same message

Follow-Up Sequence:

2 Hours Later:
Check if email opened
If opened: Notify staff (hot lead)
If not opened: Wait continues

6 Hours Later:
Send follow-up email
"Last slot left for free assessment"
"Reply BOOK if interested"

Reply Triggers:
If reply to email/SMS
Send staff notification immediately
"Lead replied - contact now"
Include message body

Final Follow-Up (6 hours):
Last email attempt
Time-sensitive messaging
Positive intent: Staff notification
Negative intent: Send to nurture sequence

STAFF NOTIFICATIONS:

Include in Every Notification:
Lead name (full name)
Email address
Phone number
Source (Facebook Lead Form)
Urgency level
Next action required

PRO TIPS:

Always Test First:
Use Facebook Lead Testing Tool
Verify lead appears in GHL
Confirm trigger fires correctly
Test before building full workflow
Prevents losing leads due to errors

Form Field Best Practices:
Keep forms short (higher completion)
Add qualifying questions
Use trust signals
Clear incentive offer
Privacy policy required

Timing Strategy:
Immediate: Initial contact
2 hours: Check engagement
6 hours: Follow-up
Multiple touchpoints increase response

Intent Detection:
Use positive/negative branches
Positive: Immediate staff contact
Negative: Nurture sequence
Saves staff time on low-intent

COMMON MISTAKES TO AVOID:
Not testing trigger before building workflow
Forgetting to create custom fields first
Not mapping all form fields
Missing staff notifications
No reply detection
Single-channel follow-up only

LEAD SCORING (Mentioned):
Future video covering:
Scoring based on interactions
Prioritizing high-score leads
Staff efficiency improvements
Automated qualification

NEED FACEBOOK ADS OR GHL HELP?

Contact Local Niche Marketing:
Website: https://localniche-marketing.com/cont...
LinkedIn:   / local-niche-marketing  

SUBSCRIBE for more GoHighLevel and Facebook Ads tutorials!

#FacebookLeadForms #gohighlevel #facebookintegration #leadgeneration #marketingautomation #facebookads #GHLTutorial #LeadFormAutomation #crmintegration