Google Search Future: Why Marketers Must Prepare for the Post-SEO Era

Google search future is changing rapidly, and marketers need to prepare now. With Google's AI mode already encouraging users to abandon traditional search results, the Google search future looks dramatically different from today's blue links. In this episode of Demand Decoded, we explore what happens when Google's search future becomes reality and organic results disappear.

We discuss why the Google search future threatens businesses relying heavily on SEO and reveal strategies that work in an AI-first world. From building brand awareness before buyers search to creating commercial content that AI tools cite, we cover practical approaches for navigating Google's search future.

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00:00 - Intro
02:18 - Why Businesses Are Already Seeing Search Decline
03:38 - Google AI Mode: The Final Nail in Search's Coffin
06:01 - The End of Traditional Content Creation for SEO
08:27 - Why Informational Content No Longer Drives Brand Awareness
10:39 - Commercial Content: Where the Real Value Remains
12:18 - The Challenge of AI Query Volume and Specificity
13:07 - What Marketers Must Do When Search Disappears
15:43 - Building Brand Awareness Before Buyers Search
17:20 - Why YouTube Connects Information to Your Brand
18:30 - Video-First Content Strategy for Maximum Repurposing
20:18 - Creating Content That AI Uses to Describe Your Category
23:23 - The Challenge and Cost of AI Monitoring Tools
25:37 - Will AI Content Strategies Be Short-Lived?
27:27 - Diversifying Beyond Any Single Channel
30:21 - Conversion Rate Optimisation in the AI Era
32:15 - Why Inbound Marketing Still Works
35:01 - Outro