Investing Wisely: Christoffer Groves' Approach

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In this episode, Christoffer Groves shares his journey from a small-town upbringing to becoming a successful entrepreneur in the mortgage and real estate industry. He discusses his transition from residential to commercial lending, the challenges of managing a growing mortgage company, and the current trends in the real estate market. Christoffer emphasizes the importance of personal growth, surrounding oneself with the right people, and maintaining a mindset focused on success and improvement.

If you’re new to my channel, I’m Johnney Zhang, founder and chairman of Primior Asset Management based in Los Angeles. I’ve managed over $2B in real estate assets across development, asset management, and tokenized investments. I’ve worked on everything from flips and luxury homes to multifamily and funds.

Here’s a quick background:

➡️ At 15: Moved to the UK alone for education, faced language barriers and racism.
➡️ 22: Immigrated to LA and started Primior as a small construction company.
➡️ 25: Entered property development—luxury homes, multifamily, and mixed-use.
➡️ 27: Acquired an investment bank to expand into finance.
➡️ 28: Helped establish California Chinese American Day (legalized in 2019).
➡️ 31: Launched USP to make real estate investing more accessible.
➡️ 32: Acquired LAIRC to support international investors through EB5.
➡️ 33: Started building Gaia, a blockchain-based investment platform.
➡️ 34: Took Primior Holdings public (OTC: $GRLT).

Today: Primior manages $2B+ in assets. We’re focused on real estate development and next-gen tokenized investment platforms.

To the builders and dreamers: keep going. Every challenge is a step toward your goal.

– Johnney

FULL DISCLOSURE:
This content is for education and information only. No guarantees are made. Results may vary.

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