Public Relations 101 for Startups | MAP16 Master Class with Kate Dinon

As your startup grows, a strategic marketing plan and public relations (PR) effort will be required to raise your business’s profile. Good PR can help build your reputation and customer base in a cost-effective way. Learn how to achieve your communication goals and leverage available networks to maximise your reach.

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About the speaker:

Kate Dinon is Managing Director at Character, a strategy, brand and communications agency. Kate has completed executive programs in international communications strategy at Columbia University in New York and an advanced management program for high potential leaders at INSEAD in France. She has worked with startup, technology, government, resources, design, and cultural sectors extensively over past 15 years in Australia, the UK and Switzerland.

Kate's list of current and past clients includes Mercedes-Benz Van, The Royals, Onestack, Powershop, Asialink Business, Monash University, Melbourne & Olympic Parks, to name a few.