B2B Marketing Moves from the 2025 Super Huddle | Renegade Marketers Unite

Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it.

This milestone episode is a celebration of the bold B2B ideas, experiments, and hard-earned lessons that have filled the show from day one. Thank you to every marketer who has listened, shared, and dared to try something new because of what they heard here.

Recorded live at the 2025 Super Huddle, Drew’s conversations with Udi Ledergor, Denise Persson and Chris Degnan, and Carilu Dietrich anchor this milestone episode.

In this episode:
• Udi shares how Gong pulled off a Super Bowl spot on a regional budget, aimed it at VPs of Sales, and tracked impact in traffic, conversations, and pipeline.
• Denise and Chris explain how a CMO and CRO stayed aligned through four CEOs at Snowflake and evolved the story from “cloud data warehouse” to “data cloud,” all in lockstep.
• Carilu shows how Lovable is building a movement with real users as influencers, a CEO who lives on social, and a speed-first mindset tuned to the pace of AI and customer buzz.

Plus:
Why a “crazy ideas” budget creates room for standout plays that still satisfy the CFO
How empathy for sales and shared ownership of the number strengthen CRO-CMO alignment
How CEO-led social, customer stories, and edutainment power modern B2B brands
What it takes to move at AI speed while keeping product value and customer love at the center

If you want a concentrated hit of CMO-level courage, alignment, and playmaking, this milestone episode is your highlight reel.

Chapters
0:00 – 500 episodes of CMO wisdom
1:48 – Super Bowl reach on a scrappy budget
7:13 – Do AI, ignore competitors, test channels
8:40 – Surviving four CEOs in lockstep
12:29 – Don’t let competitors box your brand
14:21 – Lead with sales empathy
16:40 – Go all in on social
19:57 – Speed is the strategy
21:41 – Turn customers into your megaphone
24:23 – Outro

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Udi on LinkedIn:   / udiledergor  
Connect with Denise on LinkedIn:   / denisepersson  
Connect with Chris on LinkedIn:   / chris-degnan-524470  
Connect with Carilu on LinkedIn:   / cariludietrich  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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