Anushka Sen Interview | From Indian TV to Korean Films | Social Media Stardom | Bollywood Dreams

Global star Anushka Sen speaks exclusively to Haroon Rashid about balancing being an actress and a content creator with an Instagram following of nearly 40 million. Anushka speaks about venturing into the South Korean entertainment industry with her acting debut in 'Asia', using her social media presence to build an international fan base and why it's important to have "first-mover advantage" when trying to build a community on new platforms. Haroon asks Anushka if she thinks the aspirations for rising talent in India to crack Bollywood are changing and how her huge online following can work for or against her when it comes to following traditional acting routes.

0:00 Introduction
0:30 How she’s grown her social media following to nearly 40m
1:35 The beginnings of her content creating journey
3:42 What’s the secret behind garnering a huge following?
4:52 The shift to digital stardom in India
6:34 The importance of authenticity online
9:24 Anushka gives Haroon some tips to grow his following
10:36 Content creators being underestimated?
11:44 Does the film industry risk being overtaken by digital?
13:27 Dil Dosti Dilemma and old school Bollywood vibes
14:22 Lilly Singh and the everlasting struggle in the digital space
15:07 Does a large social media following directly lead to more acting opportunities?
16:22 Trying to reach a more global audience and working with the United Nations
17:23 Making her debut in the Korean movie, ASIA
18:21 Identifying Korea as an untapped market
20:03 Learning Korean, K-Dramas and shooting in Seoul
21:31 Is Bollywood the end goal anymore?

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