From Anchorage To National: Niches, GEO, And Growth | Jennifer Christensen

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🎧 The Small Business Safari


TITLE: From Anchorage to National: Niches, GEO, and Growth | Jennifer Christensen


Hook in Body:
What happens when ethical AI meets small business marketing? Jennifer Christensen built a national agency from Alaska, proving that data, discipline, and heart can scale together.


Summary:
Chris Lalomia and Alan Wyatt sit down with Jennifer Christensen, CMO and co-founder of a national marketing agency, to unpack how failure fuels leadership and how GEO (Generative Engine Optimization) helps small businesses show up in AI search. From building a brand in Anchorage to serving clients nationwide, Jennifer shares how AI can speed up delivery without sacrificing integrity.


🎥 Watch the full episode on YouTube:
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💡 GOLD NUGGETS (Key Moments)
• Turning early business failures into leadership lessons
• Expanding from a small market to national reach
• Choosing niches based on results, fit, and margins
• Using AI for speed while keeping human quality control
• GEO (Generative Engine Optimization) and AI search visibility
• Launching campaigns in days, not months
• Building trust through ethical AI practices


🔗 Guest Links
• Website: https://sparkstorymarketing.com
• LinkedIn: linkedin.com/in/jenniferchristensenak (https://www.linkedin.com/in/jenniferc...)








 • GEO Training: Free monthly sessions at think-anchorage.com/geo




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From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.