FOF 147 | ERP For Small Businesses. The Mobile First Company's Story with Franco Pinto.

Today’s guest is Franco Pinto, CTO and co-founder of The Mobile-First Company, a startup helping small businesses build mobile-first digital experiences without the traditional complexity of software development.
Franco is an engineer and entrepreneur from Argentina who has built his career at the intersection of technology, product, and scale. Alongside his co-founder, Jérémy Goillot, he’s growing a truly global company with teams in Buenos Aires, Miami, and Paris, and an ambitious expansion into the U.S. market.

In this episode, we’ll explore Franco’s journey and the milestones that shaped him, the founding story of The Mobile-First Company, and why they chose a horizontal, general-purpose platform over a vertical approach. We’ll also talk about building a cross-border founding partnership, leveraging LATAM talent, scaling globally, what drives Franco, and how he disconnects outside of work.

Enjoy!

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00:00:00 Introduction to the show and guest Franco Pinto
00:01:33 Franco’s role as CTO and co-founder at The Mobile-First Company
00:03:55 Career milestones: Pomelo and building systems at scale
00:06:55 The founding story and vision behind The Mobile-First Company
00:09:39 Competing with incumbents using AI-first product thinking
00:13:29 Why they chose a horizontal, general-purpose platform
00:16:04 Building a cross-border founding partnership with Jeremy
00:20:17 Expanding to the US and making Buenos Aires the tech hub
00:23:07 The advantages of leveraging LATAM talent
00:27:30 What drives Franco and what’s next for the company
00:31:04 How Franco disconnects outside of work
00:33:19 Closing and farewell