Inside the New Creator Economy with Spotter CRO Jodie Stocker Kennedy | In Her Words Podcast

The creator economy is evolving at lightning speed, and in this episode, Spotter Chief Revenue Officer Jodie Stocker Kennedy offers a clear, grounded look at how the industry is changing in real time.

As the company behind nearly a billion dollars deployed to creators - including names like MrBeast, Dude Perfect, GRA Dion, Ryan Trahan, and Colin & Samir - Spotter has rapidly expanded far beyond licensing. Jodie walks listeners through that evolution, from hosting the first Spotter Showcase to announcing a feature film partnership with GRA Dion and Heartbeat, and a creator-led show on Tubi.

Jodie shares why “influencers” and “creators” shouldn’t be used interchangeably, how long-form content is becoming living-room entertainment, and why YouTube has become America’s most-watched platform. She also explains why the creator landscape can feel confusing to brands, how Spotter is helping bridge that education gap, and what authenticity really means when brands want to work with creators.

For creators seeking to scale, Jodie outlines what brands actually look for, how integrations are shifting, and why cultural moments from the Super Bowl to March Madness create powerful opportunities when aligned with the right storytellers.

Listen to learn:
How Spotter has evolved far beyond licensing
The difference between creators and influencers
Why long-form YouTube is dominating living-room viewing
What brands need to understand about the creator economy
How creators can think about revenue, integrations, and long-term growth

"In Her Words" presents thoughtful conversations with leaders across entertainment from film and television, to media and gaming, and everything in between; as we talk about what it takes to make your mark in the industry, lessons these incredible people have learned along the way, and how they have found their way in an ever-changing environment.

With in-depth conversations and pre-submitted listener questions, each episode provides candid advice for navigating today’s entertainment industry, giving listeners an inside look at how key players got their start, and guidance for building the necessary toolkit to bring careers to life in film, TV, music, theater, graphics, writing, animation, and beyond.

Listen on Spotify: ⁠https://open.spotify.com/show/5AfPfPQ...
Listen on Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast...
Listen on Audible: ⁠https://music.amazon.com/podcasts/a85...

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