How Fisayo Longe Built Kai Collective Into a Viral Fashion Brand with a Loyal Community

How Fisayo Longe Built Kai Collective Into a Viral Fashion Brand with a Loyal Community #contentmarketing #fashionteam #fashionmindset

Ever wondered how to keep momentum going after a viral hit? In this season finale, I sit down with Fisayo Longe, founder of Kai Collective, one of the most influential fashion brands in recent years. Please visit my website to get more information: https://www.elizabethstiles.co.uk/

Known for creating fiercely loyal communities, Fisayo shares what’s happening right now inside her brand, from the explosive success of the Gaia dress to navigating content struggles and growing her team. We dive into her 3PL transition, legendary sample sales, and why building community is at the heart of her business.

Fisayo opens up about the risks she’s taken (and the times they didn’t pay off), her marketing mindset, and how she stays grounded despite her success.

In this episode, we cover:
✨ The viral success of the Gaia dress and what came after

💬 Taking big risks in business and what happens when they don’t pay off

🗂 Fisayo’s current team structure and her move to 3PL

🧵Sample sales with fans flying in from the US

📣 Building community through events, tote bags, and niche meetups

🧠 Her marketing mindset and finding creative clarity in a chaotic world

🌟 The importance of rest, hobbies, and reclaiming her spark as a founder

🔗 Links & Mentions
Follow Fisayo Longe and shop the brand:
  / fisayolonge%c2%a0  
https://kaicollective.com/

🎧 Listen & Watch
You can listen by clicking through to Apple Podcast https://podcasts.apple.com/gb/podcast...

✨ Sponsors
A big thanks to Lucy & Yak, ScoreApp, and Studio C for sponsoring this podcast!

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.
   / @elizabethstiles1630  

🔗 Stay Connected With Me.

Instagram:   / elizabethstilesuk  
Website: https://www.elizabethstiles.co.uk/

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🔎 Related Phrases:

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#kaicollective #fisayolonge #fashioncommunity #fashionbranding #viralproduct #fashionfounder