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Defending the Price - a VERY Difficult Customer
Автор: Steve Richards
Загружено: 2018-09-22
Просмотров: 27098
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Customers rarely recognize a "good deal". Dealers advertise great dealer on virtually every vehicle in their inventory, not because they want to, but because they have to. Sadly, and it's our own fault, most customers think they can buy the vehicle for less than the advertised pre-discounted price because dealerships have played so many games with the consumer in the past. It makes it difficult for the salesperson. Today's salesperson must continue to get better because the business isn't going to get easier.
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