EP3 花蓮財神廟旺農業：從信仰、農產到地產未來

這一集，我帶著一個看似「非理性」，卻其實又務實的任務來到花蓮—
因為 龍德星君 與 關聖帝君 的交代，建議我來花蓮「找酒」，也展開了一場充滿宇宙訊息與土地指引的旅程。

旅途中，還遇見了一位原住民司機大哥，
他帶我走進許多不是觀光地圖上的地方，
卻是真正連結土地、農業與生活的所在。

🌾 原來財神不只管錢，還想到觀光與農業發展

發發發財神廟
原名「龍君廟」，為台灣東部規模最大的財神廟。
背倚月眉山、前臨花蓮溪，是靈氣與財運匯聚之地，
也是唯一以供奉「龍德星君」為主神的廟（後來我才知道我常拜的金山財神廟也是龍德星君，是花蓮分出去的）
聽說要大富大貴，就要拜龍德星君！

花蓮聖天宮（帝君廟）
花蓮市最古老的廟宇，主祀 關聖帝君。
從1932年至今，歷經地震與重建，
也是地方秩序、信義與韌性的象徵。

🍶 從「找酒」到看見花蓮的真實處境

原本只是為了找地方酒（還有買一些有助減肥、代謝、美容的農產），
卻意外看見－花蓮的重建之路，真的還很長。

遊客大幅減少、地方產業承壓，
但站在 七星潭 海岸線，我卻深深感覺到：
花蓮的美，完全不輸給任何國外景點。

其實問題不是「沒有資源」，
而是資源沒有被好好串連、進一步回流。

🏡 地產未來式的核心提問

如果我們能把廟宇的信仰能量 × 在地農產 × 農地價值 × 從城市回流至鄉村觀光體驗
整合成一條完整的地方經濟鏈，
那麼農地，將不會只是炒作價格，
而是成為 資源回流、產業復甦與地方創生的引擎。

這一集用一趟旅程，重新思考：
有什麼是可以能讓土地及農業能夠活化，以及旺起來的財富邏輯。

用第三集的《Ariel 地產未來式》
從找酒、從土地出發，看見信仰、產業與未來城市的可能性。

Following the guidance of Lord Longde (龍德星君) and Lord Guan (關聖帝君),
I was encouraged to come to Hualien to “find wine,”
which unfolded into a journey filled with cosmic messages and guidance from the land itself.

Along the way, I met an Indigenous driver who took me to places not marked on any tourist map—
places that are deeply rooted in the land, agriculture, and everyday life.

🌾 It turns out the God of Wealth doesn’t only care about money—
but also about tourism and agricultural development.

FafaFa Caishen Temple,
originally known as Longjun Temple,
is the largest God of Wealth temple in eastern Taiwan.
Nestled against Yue-Mei Mountain and facing the Hualien River,
it sits at a convergence point of spiritual energy and prosperity.

It is also the only temple where Lord Longde is enshrined as the principal deity
(only later did I realize that the Jinshan Caishen Temple I often visit also worships Lord Longde—it was originally branched from Hualien).
It’s said that if you seek great wealth, you pray to Lord Longde.

Hualien Shengtian Temple (Lord Guan Temple)
is the oldest temple in Hualien City, dedicated to Lord Guan.
Since 1932, it has endured earthquakes and reconstruction,
standing as a symbol of local order, integrity, and resilience.

🍶 From “finding liquor” to seeing Hualien’s real challenges

What began as a simple search for local liquor
(and agricultural products that support metabolism, weight management, and beauty)
unexpectedly revealed a deeper truth—
Hualien’s path to recovery is still a long one.

With a sharp decline in tourism and increasing pressure on local industries,
I stood along the coastline of Qixingtan,
and felt deeply that Hualien’s beauty rivals any destination in the world.

The issue is not a lack of resources.
It’s that resources haven’t been properly connected—
nor allowed to flow back where they belong.

🏡 The core question of Ariel: Urban Futures

What if we could integrate
temple faith energy × local agricultural products × farmland value × tourism experiences flowing back from cities to rural areas
into a complete local economic chain?

Then farmland would no longer exist merely for price speculation,
but could become an engine for
resource circulation, industrial revival, and local regeneration.

Through this journey, this episode asks:
What kind of wealth logic can truly activate the land and agriculture—and help them thrive again?

In Episode 3 of Ariel Urban Futures,
we begin with finding liquor, begin with the land,
and discover the possibilities that emerge
when faith, industry, and the future city come together.