🔵 Empowering the New Architects of AI Adoption | Expert Keynote
Автор: Insight Jam
Загружено: 2025-09-18
Просмотров: 28233
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Tim Sanders, VP of Research Insights at G2, reveals groundbreaking data showing how AI power users are fundamentally changing B2B software buying, and why becoming AI fluent is now the single most important career investment you can make.
• KEY INSIGHTS •
•The Maserati Moment•
Steve Jobs saw computers as "bicycles for the mind"
AI is now a Maserati for business growth,and your best customers are already driving it
50% of B2B software buyers now start research on chatbots, not Google
The age of traditional buyer journeys is over
•The Fourth Mobilizer: Meet the Hacker•
Beyond the Go-Getter, Teacher, and Skeptic from Challenger Customer
The Hacker uses elegant solutions (AI) to solve complex problems
Power users one-shot their software shortlists with perfect prompts. No more long lists
ChatGPT is now the #1 source of B2B software shortlists
•The Power User Revolution•
88% of AI power users will switch vendors for better AI functionality
Traditional buyers: only 50% willing to switch
Power users are the new mobilizers. Win them, win the deal
Agent builders (the next evolution): 74% will switch to vendors offering agentic capabilities in 2026
•What Power Users Care About•
NOT traditional declared ROI. They see it as guesswork
Performance metrics: hallucination rates, utilization rates, cycle time reduction
Risk benchmarks and workflow speed improvements
Variable pricing (pay-per-consumption) over seat-based subscriptions
•The Power User Journey•
Start with chatbot hack to generate shortlist
Visit G2 or review sites for trust signals and performance data
Go to vendor website for pricing and contact
•Your Career Imperative: Become AI Fluent•
150% more likely to get promoted with demonstrated AI fluency
3x more likely to advance when you learn AI on your own vs. waiting for company training
47% better financial outcomes for VP-level hires with AI fluency
AI fluency = money and influence
The Three-Circle Path to AI Fluency:
1. Study - Read Power and Prediction, Co-Intelligence, Reshuffle; listen to AI Breakdown podcast, HBR's AI series, Y Combinator's Light Cone
2. Practice - "10,000 prompts is the new 10,000 hours" (Reid Hoffman). Get hands dirty with ChatGPT, build agents on Agent Force, Copilot Studio, ServiceNow. Change your homepage to ChatGPT, adopt AI-first browsing
3. Apply - Map your workflows to identify AI opportunities: automation (ML), artifact generation (GenAI), or full autonomy (agents). Stack skills with each new use case
•Learning Effects•
Each AI skill you master makes the next easier AND exponentially more valuable, just like learning multiple languages or advanced math. Start with few-shot prompting, progress to agent building. Commit 8 hours/week for accelerated career growth.
•Critical Go-to-Market Shifts•
Identify power users and agent builders in your accounts
Lead with AI differentiation, not traditional ROI
Optimize for LLM discoverability, not just SEO
Prepare for variable pricing models
• TIM'S LINKS •
@G2_dotcom
https://www.g2.com/
/ sanderssays
• INSIGHT JAM EXPERT KEYNOTE •
Experience the power of Insight Jam LIVE!: "The Soft Side of AI: Education, Empathy & Human Readiness," featuring exclusive keynote presentations from Solutions Review Experts and industry-leading voices. These 30-minute sessions deliver actionable strategies, visionary insights, and cutting-edge approaches, equipping you with the knowledge to drive meaningful AI impact within your organization. Don’t miss these high-impact presentations!
•CHAPTERS•
0:00 - Introduction: AI as the Maserati for Business Growth
3:44 - The Fourth Mobilizer: The Hacker Power User
7:03 - Research: 50% of Buyers Start on Chatbots, Not Google
9:05 - 88% of Power Users Will Switch for Better AI
12:44 - Agent Builders: The Next Evolution
16:52 - Your Career Imperative: Become AI Fluent
19:38 - The Three Circles: Study, Practice, Apply
24:11 - Learning Effects: It Gets Easier AND More Valuable
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