GTMN E5 AI Clones of Your Brain, Hightouch's Martech Super Brain, Reddit's New Ads!
Автор: GTMN
Загружено: 2025-11-14
Просмотров: 23
In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs.
The conversation shifts to the "great unbundling" of martech and the rise of the "composable stack," analyzing how Hightouch Agents is creating a "martech super brain" that can both query and create campaigns. Finally, they cover the explosion of "Ad Agents" from Google and Amazon, and Reddit's "genius" new interactive mini-game ad format.
00:00 - Intro
00:00:33 - Casey Winters' "Super Me": An AI Clone of Your Brain
00:07:02 - Brian Balfour's "Reforge Build": The King of Loops
00:11:45 - Hightouch Agents & The Composable Stack
00:13:55 - Hightouch as the "Martech Super Brain"
00:19:05 - Idea: A Hightouch "Marketplace" for Vendor Agents
00:21:06 - Google Analytics' New Budget & Scenario Planner
00:24:04 - Amazon's "Ad Agent" Joins the Battle
00:26:47 - Who Are Ad Agents Actually For? (SMB vs. Enterprise)
00:28:16 - Reddit's "Genius" New Interactive Ad Format
00:30:46 - The Power of B2B Creative: Lucid's "Nope" Ad
00:33:19 - Is AI Redefining the DAM Category? (Air.ai)
00:37:01 - Outro: The Hell of 4 Messaging Apps (Slack, Teams, Lark)
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