Visual Strategy: Nailing the First Impression in Real Estate

Buying or selling a home in the Lowcountry isn’t just about the numbers — it’s about navigating the emotions, decisions, and strategy that make or break a closing. In this video, Chip Collins and Chris Sanders, real estate experts in Hilton Head Island & Bluffton, SC, share fresh market insights and pull back the curtain on one of the most important (and overlooked) aspects of a real estate transaction: visual strategy.

With decades of experience helping clients through the complex (and sometimes stressful) journey from contract to closing, Chip and Chris explain how today’s market stats shape the second half of the year — and why presentation can be just as critical as pricing.

Highlights from the July 2025 Market Update:
New listings: Steady compared to last year
Pending sales: Up 6%
Closed sales: Up 13%
Average days on market: 95 days (and why that’s not a bad sign)
Sales-to-list price ratio: 97.5%
Average sales price: Up 8% year-to-date, topping $800,000

Key Takeaways on Visual Strategy:
Why photos, video, and drone imagery are more than just “nice to have”
How staging, decluttering, and timing the shoot make or break a listing launch
The critical role visuals play for buyers, sellers, appraisers, and even other agents
Why “photos coming soon” is one of the fastest ways to lose momentum

At Collins Group Realty, we’ve guided thousands of buyers and sellers through this process, and we understand both the excitement and the stress that come with it. A clear strategy and the right guidance can turn a complicated process into a confident closing.

SEARCH HOMES FOR SALE IN HILTON HEAD, BLUFFTON & BEAUFORT https://www.CollinsGroupRealty.com

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