EP#25 The Channel Surfers - Channel Partnerships The Ultimate Amusement Park Experience
Автор: The Channel Surfers
Загружено: 2025-08-12
Просмотров: 9
Episode #25: The Channel Surfers – Channel Strategy Like an Amusement Park? | Partner Engagement Tips That Work
What do channel partnerships and amusement parks have in common? A lot more than you think!
In this episode, John and Jeff take a fun, creative spin on channel management—comparing partner relationships to your favorite theme park rides. From the thrilling highs of rollercoaster partners to the unpredictable chaos of bumper cars, they break down the types of partners every vendor encounters.
You’ll learn:
✅ Why having a clear “map” for your channel strategy is non-negotiable
✅ How to keep your partners excited, engaged, and incentivized—just like a great park experience
✅ When to evolve—or retire—a partnership that’s no longer delivering
Whether you're building a partner program from scratch or refreshing a legacy channel strategy, this episode offers insightful takeaways in a format that’s both educational and entertaining.
🎟️ Tune in for practical tips and a new perspective on making your channel ecosystem not just functional—but unforgettable.
channel partnerships, PRM, channel sales, partner onboarding, vendor programs, incentive strategies
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