Is Your Logo Hurting Your Brand? (Here’s How To Fix It) | Brand Blueprints Ep. 3: Logos
Автор: Coeus Collective
Загружено: 2025-06-22
Просмотров: 638
Welcome to Episode 3 of Brand Blueprints, the series from Coeus Collective and Collective Design Agency that helps you build a brand that actually sticks.
In this episode, Arwa Sharif of Coeus Collective and An X. Bui of Collective Design Agency dive deep into logos. How to choose the right one, what different types mean, and why the smallest details carry the most meaning. They break down the anatomy of a logo, the pros and cons of marks versus word-marks, and how legacy brands are redesigning to stay relevant in today’s digital landscape.
They also share the story behind Coeus Collective’s own logo, from the symbolic owl to the subtle details that reinforce its mission of growth and intelligence.
Topics covered include:
The difference between a mark, word-mark, and combination logo
Why your logo must be legible and memorable at small sizes
How to test your design with your audience before committing
Why simplicity and symbolism matter more than ever
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Follow @CoeusCollective across social platforms for more insights on entrepreneurship, branding, and the creator economy. You can also listen to the Coeus Collective Podcast on YouTube and all major audio platforms. 🦉
To learn more about Collective Design Agency, visit https://collectivedesign.agency
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