New LA Clippers Logo & Uniforms Are Surprisingly Adequate

ESPN's Zach Lowe on the new LA Clippers uniform, logo and court: https://www.espn.com/nba/story/_/id/3...

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The LA Clippers have a new logo and uniforms as part of a major rebrand. They are actually good compared to their current set. While the rest of the NBA continues to go wild with their looks, the Clippers have found the right blend of past, present, and future to create something awesome.

The LA Clippers new logo and uniforms won’t hit the court until next season when the team moves into its new home, the Intuit Dome, their fresh look is certainly better than what the franchise has used for the past decade. That look has been widely panned by just about everyone who saw it.

LA Clippers owner Steve Ballmer took time to listen to fans and that really shows in the new LA Clippers logo and uniforms. It feels like a tribute to the team as well as its supporters. Look, this rebrand is far from perfect but in an NBA where uniforms and courts are going wild, this is a slam dunk.

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