Winning at Configure to Order: Drive Innovation to Meet Complex Customer Demands

Welcome to the eighth episode of our Pulling the Digital Thread Series.

In this episode, industry leaders and digital transformation experts share how modern Configure-to-Order (CTO) strategies, powered by PLM and the digital thread, enable organizations to meet complex customer demands, increase scalability, and drive innovation. Discover how digital technologies transform CTO from a constrained production approach into a strategic advantage that enhances traceability, profitability, and sustainability.

In this episode, you will:
Learn why traditional CTO approaches struggle to keep pace with evolving customer expectations
See how digital technologies, including PLM and a robust digital thread, enable agile, scalable, and profitable CTO operations
Understand practical strategies for transitioning to a digitally integrated CTO model
Explore how modularity and configurability accelerate time-to-market while supporting personalization and sustainability goals
Gain insight into how CTO can evolve into a true driver of innovation and competitive advantage

Panelists:
Tom Gill – Senior Consultant at CIMdata
Johan Källgren – Executive Vice President at Modular Management
Professor Dr. Ing. Matthias Kreimeyer – Professor of Product Development and Engineering Design

Whether you’re modernizing operations, improving customer responsiveness, or scaling product innovation, this discussion delivers actionable insights to transform CTO into a growth engine.

Join the conversation: Share your thoughts on LinkedIn using the hashtag #pullingthedigitalthread and follow our panelists for more insights.

Remember to like, comment, and subscribe for upcoming episodes exploring the digital thread further.

#digitalthread #plm #productlifecyclemanagement #digitaltransformation