Values-Centric Selling - Carraig Stanwyck - Channel Security Secrets - Security Expert - Ep #18

What if the key to leading in cybersecurity wasn’t found in the newest tech, but in the courage to be transparent, grounded, and relentlessly focused on the fundamentals?


In this episode of Channel Security Secrets, host Lou Rabon sits down with Carraig Stanwyck, Chief Executive Officer at 3 Tree Tech, to explore what true leadership looks like in today’s cybersecurity landscape. Drawing from his journey as a former Human Intelligence Operator turned global CISO and now CEO, Carraig shares hard-earned lessons on aligning business goals with security priorities, balancing transparency with influence, and building trust through authenticity.


Listeners will gain a rare look into how foundational cybersecurity practices, not flashy tools, drive long-term success, and how sales professionals can become trusted partners by helping clients navigate complex internal processes.


Takeaways
Why transparency is powerful in leadership, and how to manage its risks.
How aligning cybersecurity with business goals leads to real influence.
Why mastering the fundamentals outweighs chasing “shiny” new tech.
How sales pros can partner with clients to navigate procurement politics.
Why curiosity and skepticism are essential when approaching AI and quantum computing.


Quote of the Show
“ The best salespeople out there aren't those that sell the product to the customer. They're those that partner with the customer to sell that product internally to all of the stakeholders that are involved in that process.” - Carraig Stanwyck


Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/
Partner with us: https://www.cdg.io/partner-with-cyber...


Links
LinkedIn:   / carraig-stanwyck  
Website: https://www.3treetech.com/


Ways to Tune In
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