Built & Backed, Episode 5: Rebecca Lyons

Rebecca Lyons is the founder and CEO of HerSay, an AI-powered doctor visit companion that helps women advocate for their health with clarity and confidence. After her own journey with medical gaslighting and a delayed diagnosis of stage 4 endometriosis, Rebecca turned pain into purpose—building a tool that empowers women before, during, and after every appointment.

A seasoned sales and strategy leader turned tech founder, Rebecca blends over a decade of experience in operations, consulting, and digital transformation with a bold, mission-driven approach to femtech.

During this episode, we discuss:

Noticing her first symptoms of endometriosis about 8 years ago but her results came back as “normal” so her doctor was dismissive about it
How the diagnosis became a very empowering experience
What she found with women who were navigating the medical system were likely less heard and experiencing medical gaslighting
How she used a series of Meta Ads to publish hypothetized problem statements
Her process for working with a no-code tool to build the app to create a prototype and then brought it to a developer
Doing a soft launch/beta with small cohorts
Her advice for knowing which feedback is worth implementing or not
How she works through compliance and the regulatory landscape
What she wishes she knew earlier on in her founder journey
Her shoutouts to Megan Kane of Rellia and Argentina Beltran of InclusifAI

And more. Tune into this episode as we dive into all things women’s health!